Google's AI Mode synthesizes answers from a smaller set of trusted sources rather than ranking ten blue links. Getting included means being crawlable, structurally clear, and already ranking well in traditional organic results — AI Mode draws heavily from Google's core index and Knowledge Graph.
To appear in Google AI Mode, a page generally needs to already rank on page one for the query, use schema markup that helps Google parse entities and facts, answer the query directly near the top, and be backed by consistent entity signals — Knowledge Panel, Business Profile, structured citations — that let Google's models cite you confidently.