ChatGPT search cites sources it can crawl, understand and trust. That means: ensuring your site isn't blocked to OpenAI's crawler, structuring content with clear headers and direct answers, adding schema markup, and building the kind of topical authority that makes a model confident enough to cite you by name rather than describing you generically.
To be cited by ChatGPT search, your content needs to be technically crawlable by OpenAI's bots, structured with clear headings and direct answers near the top of each page, marked up with schema, and reinforced by external authority signals like press mentions and consistent business information across the web.