Generative Engine Optimization extends familiar SEO fundamentals — crawlability, structure, authority — toward a new goal: being cited by name inside an AI-generated answer, not just ranked in a list of links.
A complete GEO program confirms AI crawler access, publishes an llms.txt, structures every page around a direct answer near the top, adds schema markup that exposes explicit facts, builds topical depth across content clusters, reinforces consistent business information across the web, and tracks citation visibility across ChatGPT, Perplexity, Google AI Mode and Gemini.