Hotel SEO fights an uphill battle against OTAs for broad terms, but branded search, local visibility and direct-booking incentives can meaningfully shift bookings back to the hotel's own site.
SEO for hotels means owning branded search terms completely, optimizing Google Business Profile and Hotel schema for rich local results, offering a genuine direct-booking incentive where rate parity allows, and building content around the destination and amenities that OTA listings can't replicate.