How many internal links should a page have?

There's no fixed number — link wherever it genuinely helps the reader navigate to related, useful content.

Does anchor text matter for internal links?

Yes — descriptive anchor text helps both users and search engines understand what the linked page is about.

Should I link from old posts to new ones?

Yes — regularly revisiting older content to add links to newer, relevant pages keeps the whole site connected.

Home / Insights / Internal Linking Strategy

SEO

Internal Linking Strategy

August 6, 2026 · 7 min read

Executive summary

Internal links distribute authority across a site and tell search engines how pages relate to each other. A deliberate structure builds topical depth; a random one wastes it.

The direct answer

An effective internal linking strategy connects related pages with descriptive anchor text, links from high-authority pages down to newer or thinner ones, uses a logical hub-and-spoke structure around each topic, and avoids orphaned pages with no inbound internal links.

Step-by-step

Common mistakes

Frequently asked questions

Key takeaways

Descriptive anchor text helps both readers and search engines.
A hub-and-spoke structure builds visible topical depth.
No page should be orphaned with zero internal links pointing to it.

→ SEO Audit Checklist → SEO & Answer Engines (service page)

Internal Linking Strategy

The direct answer

Step-by-step

Common mistakes

Frequently asked questions

Related