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SEOInternal Linking Strategy
August 6, 2026 · 7 min read
Executive summary
Internal links distribute authority across a site and tell search engines how pages relate to each other. A deliberate structure builds topical depth; a random one wastes it.
The direct answer
An effective internal linking strategy connects related pages with descriptive anchor text, links from high-authority pages down to newer or thinner ones, uses a logical hub-and-spoke structure around each topic, and avoids orphaned pages with no inbound internal links.
Step-by-step
01
Map your topic clusters
Group related pages around each core topic before linking.
02
Build hub pages
A pillar page that links out to every supporting article on a topic.
03
Use descriptive anchor text
Avoid generic "click here" links that carry no context.
04
Link from high-authority pages down
Send equity from your strongest pages to newer or thinner ones.
05
Audit for orphaned pages regularly
Find and fix pages with no internal links pointing to them.
Common mistakes
Leaving new content unlinked from the rest of the site.
Using generic anchor text like "click here" everywhere.
Linking excessively to the homepage instead of relevant deep pages.
Never revisiting old content to add links to newer pages.
Frequently asked questions
How many internal links should a page have?
There’s no fixed number — link wherever it genuinely helps the reader navigate to related, useful content.
Does anchor text matter for internal links?
Yes — descriptive anchor text helps both users and search engines understand what the linked page is about.
Should I link from old posts to new ones?
Yes — regularly revisiting older content to add links to newer, relevant pages keeps the whole site connected.
Key takeaways
- Descriptive anchor text helps both readers and search engines.
- A hub-and-spoke structure builds visible topical depth.
- No page should be orphaned with zero internal links pointing to it.
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