AI SEO builds on classic SEO fundamentals with explicit crawler access, structured data and direct-answer content — the goal shifts from ranking in ten links to being cited by name.
A comprehensive AI SEO handbook covers allowing AI crawlers, publishing an llms.txt, structuring content with direct answers up front, adding schema across key pages, building topical authority through content clusters, and monitoring citation visibility across ChatGPT, Perplexity, Google AI Mode and Gemini.